Fabio Rosa - Bridging the Electricity Divide in Brazil
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN067
Case Length : 17 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note : Available
Organization : Sistemas de Technologia Adequada Agroeletro,
Instituto Para O Desenvolvimento De Energias Alternativas E Da Auto Sustentabilidade
Industry : Power
Countries : Brazil
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Providing Electricity to Rural Masses Contd...
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According to him, as of November 2006, there were around 25 million people in Brazil who lacked access to electricity (Refer to Exhibit II for a Note on Brazilian Economy and its Power Sector). Rosa realized that access to electricity would provide many ways to these people to increase their income levels. However, his attempts to find solutions that would allow them access to electricity met with several obstacles.
Rosa started off working as a part of the government to bring electricity to the rural areas in Brazil. He teamed up with several people like local politicians and academicians who helped him in overcoming some of the obstacles that lay in the way of achieving rural electrification.
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Rosa was keen on bringing about a significant positive difference in low-income families living in the rural areas in the country. He observed that there was a major exodus of people from the villages to the urban areas in search of better incomes and life styles. Through his efforts, he wanted to attract migrants from rural areas back to their villages.
Rosa changed his strategy and business model whenever he came across a barrier that could not be overcome. However, his goal remained the same
- to improve the income levels of the rural families living in Brazil by providing them with access to electricity.
In 1992, Rosa established a private firm, Sistemas de Technologia Adequada Agroeletro6 (STA), to pursue his goal of rural electrification...
Excerpts
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